Choosing the Right Ecommerce Approach Is a Game Changer

Most entrepreneurs and businesses prefer using eCommerce web development to tap the potential of online marketplace. In fact, eCommerce market in India is expected to grow to US$ 200 billion by 2026. Thanks to the widespread use of smartphones, digital transformation is taking place at a fast pace in the country side as well. Today, among Indian companies, the share of eCommerce revenue is the highest in the world.

The number of major eCommerce players in India only seems to be increasing every year. There is a rising number of private equity and venture capitalists willing to fund start-ups in the field; moreover, government initiatives toward this segment are also encouraging many players across the spectrum. The momentum only seems to be rising with a large number of entrepreneurs and businesses embracing this commercial platform which promotes fair trading practices.

If you want your business to ride the eCommerce wave, here are a few pointers that you should keep in mind:

·         It is a crowded marketplace and is becoming very niche. An upcoming Chennai-based entrepreneur tried using existing eCommerce platforms to showcase traditional handicrafts. However, the traffic and conversion was low, and he soon realized that the platforms do not cater to the niche market for his products. He got in touch with an eCommerce website development company in Chennai to help build an online marketplace where he can target his customers. The result was a self-hosted eCommerce platform that catered to the needs of his clientele. 

·         Choosing the right eCommerce website development and hosting platform matters a lot. There are many platforms to choose from—for instance, Hybris, Mangento, and Woo Commerce are some of the popular ones. Each has some features that distinguish it from the others. It is important to consider which one is suitable for your business. If yours is a new business, then your options are many. Take the case of another Chennai-based entrepreneur, who was expanding his business online. He sought help from an eCommerce web development company in Chennai to help with the transition efforts.  The development company checked the suitability of the existing systems and the ability to integrate them with different platforms. The company then suggested the best fit to the customer based on ERP, CRM, and database compatibility requirements.

·         Customization and integration plays a major role in the success of any eCommerce marketing. Entrepreneurs are unsure about the different tools and services that some platforms offer. Identifying the capabilities of each platform and their place in the marketing strategy is very important. Business owners can get in touch with eCommerce web development company in Chennai to help gauge their requirements, anticipate their performance needs, and choose the integration's accordingly. It is important to choose the right eCommerce web development partner to assist you in all your transition efforts.

·         Remember, it is responsive commerce. In other words, accessibility is the keyword for any eCommerce websites. Studies have shown that mobile-friendly sites are preferred by most customers. Businesses that are opting for an ecommerce platform must zero in on a host of factors such as accessibility, performance, speed, support, etc.