Your Business Depends Its Digital Brand Too

It is important to know what customers are saying about your brand. Shaping the customer mind about your brand, product and service is just one half of the battle.Through digital branding efforts one can impact the consumer’s perception of your brand; however, consumers experience with your brand also matters a lot.In a connected world with many online touch points (such as websites or apps, search engine results, online reviews, or social media discussions), a layer of complication arises and it needs to be addressed.

Digital branding and customer experience goes hand-in-hand. With surplus content, competition, and channels available, it is important that you benchmark your brand impact. Take the case of an FMCG major, which had recently entered Chennai. After spending a sizeable amount on the in-house digital marketing efforts, the company scouted for agencies offering digital marketing services in Chennai. Their search landed them with a small and upcoming digital marketing agency in Chennai, which incidentally was also one of the best digital marketing companies in Chennai. 

The agency’s first effort was to educate the company on how digital branding works and the nuances of the marketplace. Digital branding is about establishing your brand’s story and presence in the digital space. It helps to build a meaningful connection with the target audience, differentiate the company and its offerings from the competition, and shape the user experience.

Pixel Studios - Digital Marketing Agency in Chennai had experience managing similar clients, who are new and raring to test the waters with digital marketing services. The agency showed the way in building a robust digital brand with the use of effective content strategies, which helped in creating awareness with the target audience and then engage with them. Since, today’s consumer utilizes online platforms to aid their purchasing decisions, Pixel Studios the digital marketing agency in Chennai worked to establish a robust digital brand to increase customer acquisition, lead generation, content consumption, and brand awareness. Within a year, the client was able to build an audience and create on a strong digital brand.

FMCG customers are far more informed about a brand than before. An enhanced digital presence will make them feel more comfortable doing business with you.In fact, the digital presence begins quite early in the customer journey phase—when the customer is triggered to research about a product or service.With the FMCG company successfully showcasing its personality in all their marketing communications, consumer trust and engagement with the brand increased. The company was able to bridge the gap between its business objectives and what its target audience wants to engage with.